How do advertisers deceive people?
Advertisers deceive by being masters at making anything look like a great deal, even when it may be the worst thing a person could ever do. They present harmful or unwise choices as attractive and beneficial, and this skill is considered good advertising.
Les explains that Madison Avenue advertisers are masters at deception. They can make anything look like a great deal, and it may be the worst thing you could ever do—yet that is called good advertising. Paul warns, 'let no man deceive himself,' and says that if any man seems wise in this world, he should become a fool so that he may be wise.